The lnternational Hairdressing Awards®, a worldwide contest of hairdressing photographic collections, are presented in the framework of Salon Look Madrid 2017, with the vocation of becoming the world's reference event in the global hairdressing sector, the awards in which the main contests in the world will converge, created by a hairdresser and for hairdressers. Presented before the start of the avant-garde show Effervescene, directed by Mikel Luzea, the International Hairdressing Awards® showed their power on November 5th by presenting the main lines of the project: six categories, a jury made up of internationally renowned hairdressers , a catwalk with the most important hairdressing firms in the world and a "Purple carpet", in the corporate colour, the red carpet of hairdressing that the guests will walk before the ceremony, in the style of the Oscars.
are an independent company and are supported by sponsors of worldwide relevance, Revlon, Revlon Professional® and Salón Look Madrid-Ifema, three organizations of undoubted prestige that have bet on this event and join forces to make it an international success. In addition, Estetica magazine, with 14 editions worldwide, will act as a global media partner to contribute to its worldwide dissemination. The presentation was given by two renowned figures in the hairdressing industry: Mikel Luzea, founder and director of the International Hairdressing Awards® and hairdresser of renowned trajectory, as well as founder of the Spanish Hairdressing Awards(the Figaro), supported on stage by Sergi Bancells, a journalist specializing in hairdressing who currently directs the American editions of Estetica magazine. The presentation ceremony was also attended by Ángela Venegas, Iberia Commercial Director of Revlon Professional®, and Julia González, director of Salón Look Madrid, who explained their commitment to this great new project that will make Madrid the international capital of hairdressing.
The first edition of the International Hairdressing Awards® will begin in 2018 with the phases of presentation of collections and announcement of pre-nominees for the categories that require this previous step. Finalists will be announced in November 2018 and the grand awards event will take place at lfema, Madrid, in January 2019, prior to Mercedes Benz Fashion Week Madrid. On the official website, www.ihawards.comyou can now download the rules of participation and all the information related to the awards.