Alexander Kiryliuk, the Belarusian hairdresser based in Spain, has become one of the most outstanding professionals specialized in updos in our country. Director at SK Style Barcelona and member of the creative team of Schwarzkopf Professional. 

Indomitable and transgressive, his personality and absolute mastery of the most classic and czarist updo make Alexander pure transforming energy. And as such, he is the channel for a never-ending flow of ideas. This is the origin of Provocouture, a collection that breaks stereotypes and introduces a never imagined element, the zipper, in a hair of perfect geometry. With it Alexander opens and closes volumes and spaces and draws and creates, builds architecture.